Tuesday, November 15, 2011

Ivory Soap Media Party

Last week I had the pleasure of attending an Ivory soap media party. The party was for Ivory's new campaign which hadn't been updated in 125 years! The event was also to announce the new spokesmom which was Melissa McCarthy. It was a fabulous introduction into Ivory's new focus.

Ivory's target audience is mostly moms and women and I enjoyed hearing how moms trust Ivory for their children and it's a lifelong brand choice. Ivory's new commercials and ad campaign are fun and whimsical and really get their message across perfectly.

The party was a lot of fun and I appreciated the opportunity to be invited. I always love a good party! I know a lot of my readers are moms and I'm sure they use Ivory soap in their house. I'd love to hear how long you've been a loyal consumer.

Melissa is a great spokesmom for the brand. She is fun, funny, and very honest. It's just what Ivory needs!

Here's some pictures from the event.

*DISCLOSURE* I was not compensated for this post. I was invited to the event and all thoughts and opinions are strictly mine and not based on anything else.

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